Easy Guide to Event Ticketing for Beginners

08 November 2024

When people think of event ticketing, they often picture concerts or theme parks. But ticketing is important for many events, including graduations, church services, business conferences, and more. Selling tickets is just as crucial as sending out invites and booking venues.

Online ticketing is now easier to access, even for those planning casual events. Using the right event ticketing software can help you enjoy many benefits, such as:

Multiple Ticket Options: You can offer different ticket levels or VIP choices to encourage people to buy more.
Real-Time Sales Tracking: Keep an eye on ticket sales to decide when to offer discounts or promotions.
Manage Sales Flexibly: Open or close ticket sales anytime, keeping your guests informed and excited.

No matter the type of event you’re planning, setting up your ticket sales thoughtfully is key to selling as many tickets as possible. Here’s how to get started with event ticketing for your next gathering.

Step 1: Pick the Right Ticketing Software

Selling tickets online is now standard, making it quick and easy for guests to enter your event. With many software options available, choose one that fits your needs. Here’s what to look for:

Affordable Fees: Different platforms have different fees for hosts and buyers. Look for one that won’t charge too much.
No Hidden Costs: Some sites might have unexpected setup fees. Read the details carefully.
Fast Payouts: Choose a platform that pays you quickly, so you get your money without waiting long.
Customization Options: Some ticketing sites have limited choices. If you want to personalize the experience, look for software that lets you design your tickets and schedule.

Step 2: Plan Your Ticket Sales

After setting up your software, you might think it’s time to start selling tickets but hold on! If your event has different ticket levels or you plan to offer discounts, it’s crucial to have a clear plan. Consider these points:

Set a Schedule: Decide when to start and stop ticket sales, and plan any promotions ahead of time.
Limit Capacity: Make sure to manage how many tickets you sell based on venue size.
Plan Promotions: Create benchmarks to decide when to offer discounts or run marketing campaigns. Many platforms let you set up promotions in advance.

Step 3: Get Your Accounting Ready

Tracking every dollar is essential if you’re organizing a corporate event or a nonprofit gathering. Before opening ticket sales to the public, set up a clear system for tracking ticket sales and expenses.

A great way to do this is to find ticketing software that lets you download sales data easily (or connects directly with your accounting tools). This will help you track ticket sales and payouts in real time, making it easier to share updates during planning meetings and adjust your budget as needed.

By following these simple steps, you can effectively set up event ticketing that meets your needs and helps your event succeed!

Wowsly offers the best e-ticketing solution for your event, big or small. We provide advanced features to make your event ticketing process seamless. Visit our Instagram page to learn more: Wowsly