Organizing an event is never as simple as putting up a poster and waiting for people to arrive.
There is a lot happening behind the scenes — finding the right venue, managing vendors, promoting the event, handling registrations, selling tickets, managing guests and making sure everything goes smoothly on the event day.
And after putting in all this effort, the last thing an organizer wants is to lose a big part of their ticket revenue to platform charges.
This is something many event organizers think about when choosing a ticketing platform.
“If I sell ₹5 lakh or ₹10 lakh worth of tickets, how much money will actually come to me?”
That question matters.
Today, there are several event ticketing platforms in India, including BookMyShow, AllEvents, Townscript, Explara and others. Each platform has its own pricing structure, features and way of charging organizers or attendees.
This is where Wowsly becomes interesting.
Wowsly is built to make event management and ticketing simpler for organizers, while keeping the pricing easy to understand. Most importantly, Wowsly offers 0% commission for free events, while its current pricing for paid e-ticketing is listed separately.
So, if you are an event organizer looking for a platform where you can create your event, sell tickets, manage attendees and keep a closer eye on your costs, it is worth understanding how Wowsly compares with other popular platforms.
In this blog, let's look at Wowsly and five relevant event-ticketing options in simple terms — including their pricing models, what organizers get, and why the overall cost matters when you are selling hundreds or thousands of tickets.
What Does 0% Commission Actually Mean?
Let's make this simple.
If you are organizing a free event and you are not selling tickets, Wowsly currently says there is zero commission for free events. You can create the event and share it with your audience.
For paid events, the pricing is different.
Wowsly currently lists a 2% charge plus 18% GST per ticket sold, along with applicable platform fees. Its pricing page gives an example of a ₹100 ticket where ₹2.36 is listed as the Razorpay fee and another ₹2.36 as the system handling charge, leaving ₹95.28 for the event owner.
This is important because 0% commission should not be confused with 0% total cost on paid tickets.
For organizers, the best way to compare platforms is to look at the complete fee structure and calculate the actual payout.
Wowsly vs Other Event Ticketing Platforms
There are many ticketing platforms in India and internationally. But their pricing models are not all the same.
Some charge the organizer directly. Some pass fees to attendees. Some have payment-processing charges on top of their platform fee.
Here are five relevant alternatives to consider.
| Platform | Public pricing information | What organizers should know |
| Wowsly | Free events: 0% commission; paid e-ticketing: 2% + 18% GST, plus applicable platform fees | Clear pricing, QR tickets, check-in and event management |
| BookMyShow | No single standard organizer commission publicly listed | Commercial terms should be confirmed for the specific event |
| AllEvents | Current INR information lists 3% commission + 2% payment processing for its exclusive model; other AllEvents pages show different fee structures depending on setup | Fee model depends on how the event/payment setup is configured |
| Townscript | 2.99% Townscript fee (1.99% + ₹10) + 1.99% payment gateway fee | Organizers can choose how certain fees are handled |
| Explara | 4% ExplaraX payment processing in its Starter plan, with payment processor fees potentially applying separately | More of an event/community management platform |
Let's look at each one.
1. Wowsly

Wowsly is designed around event creation, ticket sales, digital tickets and event entry.
One of its biggest attractions is its pricing structure.
For free events, Wowsly currently lists 0% commission. For paid e-ticketing, the listed charge is 2% + 18% GST per ticket, plus applicable platform fees.
Wowsly also provides QR-code tickets, QR check-ins, WhatsApp and email ticket delivery, sales tracking and event management features.
It also says settlements can take a maximum of four days, excluding weekends, holidays and other non-working days.
For an organizer, the main advantage is having ticketing, attendee management and entry management in one place.
Planning a Navratri event? Ticketing costs and smooth guest entry can have a direct impact on your event operations. For free Navratri events, Wowsly currently offers 0% commission, while its event tools support QR-code tickets and QR-based check-ins. This can help organizers manage registrations and event entry digitally instead of relying on manual processes. For paid events, Wowsly has a separate pricing structure, so organizers should review the applicable charges before launching their ticket sales.

Make Your Navratri Event More Profitable with Wowsly — 0% Commission for Free Events & QR-Based Event Entry
2. BookMyShow
BookMyShow is one of the most well-known names in India's entertainment and ticketing space.
For organizers, BookMyShow offers online sales and marketing, event pricing support, on-ground support, gate-entry management, reports, POS, RFID and other event services.
However, there is an important point when comparing prices.
BookMyShow does not publicly show one standard organizer commission percentage that applies to every event.
So it would not be accurate to say that every BookMyShow organizer pays exactly X%.
Instead, organizers should ask for the commercial terms for their particular event and then compare the final payout with other platforms.
This is especially important for large events where even a small difference in fees can become a significant amount.
3. AllEvents
AllEvents is another major event discovery and ticketing platform.
Its current public information shows that pricing can depend on the payment setup.
For INR events, one current AllEvents page states that it collects 3% of the ticket amount from attendees, while organizers receive the ticket amount. Another current AllEvents support page describes a setup with a 10% platform fee plus a ₹10 buyer convenience fee.
AllEvents has also published a newer Navratri-specific model showing 5% total cost for exclusive listings: 2% payment processing + 3% commission, with a ₹10 attendee booking fee.
So the important lesson is: don't compare AllEvents using one number without checking the exact plan or event setup you're using.
4. Townscript
Townscript is another established option for event organizers.
Its published pricing says there is no setup cost and free events are free. For paid tickets, Townscript lists 2.99% (1.99% + ₹10) Townscript fees plus 1.99% payment gateway fees.
Townscript also gives organizers different options for handling these charges.
For example, its own ₹1,000 ticket example shows that if the organizer absorbs both the payment gateway and Townscript charges, the organizer receives ₹941.24 after the listed charges and GST. If the buyer bears the applicable processing fees, the organizer can receive the full ₹1,000 ticket price.
This makes it important to understand not just the percentage, but also who actually pays the fee.
5. Explara
Explara takes a slightly broader approach.
Along with event ticketing, it provides community, membership, product and payment features.
Its current Starter Free Plan is ₹0/month and includes one event per month for up to 100 attendees. It lists 4% for ExplaraX payment processing, while payment processor fees from providers such as Razorpay, Stripe, PayPal or PayU can apply separately for paid events.
For organizers who need more than basic ticketing, these additional tools may be useful.
But again, the final cost should be calculated based on the exact payment setup and plan.
So, Why Consider Wowsly?
The answer is not simply "because it is cheaper."
A good event platform should save you time, effort and unnecessary operational headaches, not just money.
Here are some areas where Wowsly can be useful.
1. 0% Commission for Free Events
If your event is free, Wowsly currently lists zero commission.
This can be useful for:
- Corporate events
- Community meetups
- Free workshops
- College events
- Networking events
- Seminars
- Private events
- Cultural events
You can create the event and share the event link without paying a ticket commission.
2. Low-Cost Paid Ticketing
For paid e-ticketing, Wowsly currently lists a 2% charge + 18% GST per ticket, plus applicable platform fees.
For organizers selling hundreds or thousands of tickets, understanding this cost before the event starts can make budgeting much easier.
3. QR Code Entry
Imagine 500 or 1,000 people arriving at your event within a short period.
Checking names manually can quickly become messy.
Wowsly provides QR-based ticketing and check-in, allowing organizers to scan tickets at the entrance.
That means less paperwork and a smoother entry process.
4. WhatsApp and Email Tickets
People don't always want to download another app just to find their event ticket.
Wowsly says tickets can be delivered through WhatsApp and email along with a QR code.
For organizers, this can make ticket delivery and communication easier.
5. Real-Time Event Management
Wowsly also provides event management and sales tracking features, allowing organizers to keep an eye on registrations, sales and check-ins.
This is useful when you are running an event and need to know what is happening without managing everything manually.
A Simple Example
Let's say you organize an event with:
1,000 tickets × ₹1,000 = ₹10,00,000 in ticket sales.
At this level, even a 1% difference equals ₹10,000.
A 5% difference equals ₹50,000.
That is why commission and payment fees matter so much.
The money you save on ticketing can go towards your artist, venue, marketing, decorations, production or guest experience.
This is also why organizers should never select a ticketing platform only because it is popular.
Look at the actual amount you receive after all applicable fees.
FAQs
Is Wowsly really 0% commission?
For free events, yes. Wowsly's current pricing page states zero commission for free events. Paid e-ticketing has a separate pricing structure.
Does Wowsly charge commission on paid events?
Yes. Wowsly currently lists 2% + 18% GST per ticket sold, plus applicable platform fees, for paid e-ticketing.
Does Wowsly have a setup fee?
Wowsly says you can create an event for free and charges when you sell tickets.
Can I use Wowsly for a free event?
Yes. Free events can be created with zero commission according to Wowsly's current pricing.
Does Wowsly provide QR tickets?
Yes. Wowsly supports QR-code tickets and QR-based event check-ins.
Can Wowsly send tickets on WhatsApp?
Yes. Wowsly says tickets can be delivered through WhatsApp and email with QR codes.
Does BookMyShow have a fixed organizer commission?
BookMyShow's public organizer page does not list one universal commission percentage for all events. Organizers should confirm the commercial terms for their specific event.
Is AllEvents cheaper than Wowsly?
There is no simple answer because AllEvents has different fee structures depending on the event and payment setup. Its current INR pages show different models, including 3% commission in one setup and a 10% platform fee in another.
Is Townscript free?
Townscript says there is no setup cost and free events are free. Paid tickets have Townscript and payment gateway charges.
Which platform should an organizer choose?
It depends on what your event needs.
If you care about marketplace reach, you may want to look at platforms such as BookMyShow or AllEvents.
If you need broader event and community tools, Explara may be relevant.
If you want to compare transaction pricing and fee handling, Townscript is another option.
And if your priority is simple event ticketing, QR-based entry, organizer-focused tools and transparent pricing, Wowsly is worth considering.
There is no one event platform that will be perfect for every organizer.
A small workshop, a college festival, a corporate conference and a 5,000-person concert can all have very different requirements.
But one thing is common for almost every organizer:
You want to keep more of the money you earn from your event.
That is why commission and payment fees should be checked before you choose your ticketing platform.
Wowsly currently offers 0% commission for free events and lists a 2% + GST charge for paid e-ticketing, along with QR tickets, check-in tools, WhatsApp and email ticket delivery, sales tracking and event-management features.
So before you list your next event, don't just ask:
"Which platform is popular?"
Also ask:
"How much will I actually receive after all the charges?"
Because every rupee saved on ticketing is another rupee you can put back into making your event better.
Ready to Manage Your Next Event with Wowsly?
Whether you're organizing a Navratri celebration, workshop, college event, corporate event, community meetup or large-scale ticketed event, Wowsly helps you manage event registrations, digital tickets, QR-based check-ins and attendee management from one platform.
Create your event with Wowsly and simplify your event ticketing experience.
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About the Author
Nilesh Tripathi, Founder of Wowsly, writes about event technology, online ticketing, QR-based check-ins, event management and practical solutions for event organizers.
