Australia's event industry is evolving rapidly, and organisers need more than just ticketing software to deliver successful events. From registrations and QR check-ins to attendee engagement, event marketing, and analytics, choosing the right platform can significantly impact event performance and attendee experience.

In this 2026 comparison, we evaluate leading event management platforms including Eventbrite, InEvent, Magnetiq, Visu Network, Humanitix, TryBooking, Cvent, Whova, and Wowsly. Compare features, pricing, and capabilities to find the best event management software for your next event—and discover why Wowsly is emerging as a compelling all-in-one solution for modern event organisers.

The Australian Event Industry Is Evolving

Australia's event industry continues to grow across conferences, exhibitions, festivals, corporate events, university programs, networking events, community gatherings, and brand activations.

Today's organisers need more than just ticketing software.

They need:

Online registrations
QR ticketing
Fast attendee check-ins
Event websites
Marketing automation
Attendee communication
Analytics and reporting
Sponsor visibility
Revenue growth tools

The challenge is finding a platform that delivers all of this without excessive complexity or enterprise-level costs.

This guide compares the most popular event management platforms available to Australian organisers in 2026.

Quick Comparison: Australia's Leading Event Platforms

Platform	Best For	Ticketing	QR Check-In	Marketing Tools	Event Website	Australia Focus
Eventbrite	Public Events	✓	✓	Basic	✓	✓
InEvent	Enterprise Conferences	✓	✓	Moderate	✓	✓
Magnetiq	VIP & Luxury Events	Limited	✓	Limited	✓	Limited
Visu Network	Brand Activations	Limited	✓	QR Engagement	Limited	Emerging
Humanitix	Charity & Community Events	✓	✓	Basic	✓	✓
TryBooking	Local Events	✓	✓	Basic	✓	✓
EventsAir	Conferences & Associations	✓	✓	Advanced	✓	✓
Ticket Fairy	Music & Festivals	✓	✓	Strong	✓	✓
Cvent	Enterprise Events	✓	✓	Advanced	✓	✓
Whova	Conferences & Expos	✓	✓	Moderate	✓	✓
Wowsly	All Event Types	✓	✓ Offline	Full Suite	✓	Growing

Eventbrite vs Wowsly

Eventbrite remains one of the most recognised event platforms globally.

Its marketplace helps organisers attract attendees through event discovery.

Eventbrite Advantages

Global brand recognition
Event discovery marketplace
Easy setup
Strong ticketing capabilities

Eventbrite Limitations

Transaction-based pricing
Limited attendee communication channels
Limited WhatsApp integration
Marketing often requires additional tools

Why Organisers Consider Wowsly

Wowsly combines registrations, QR invitations, attendee management, event websites, analytics, and marketing tools in a single ecosystem.

InEvent vs Wowsly

InEvent is designed for enterprise conferences, virtual events, and hybrid experiences.

InEvent Advantages

Enterprise integrations
Virtual event tools
Hybrid event capabilities
Networking features

InEvent Limitations

Enterprise pricing
More complex setup
Better suited for large organisations

Why Wowsly Appeals to Growing Businesses

Wowsly offers event management functionality without requiring enterprise budgets or implementation timelines.

Magnetiq vs Wowsly

Magnetiq serves luxury brands, fashion houses, and VIP experiences.

Magnetiq Advantages

Guest-list management
Seating plans
Luxury event workflows

Magnetiq Limitations

Premium pricing
Less suitable for large-scale ticketing
Limited event promotion tools

Wowsly Advantage

Wowsly supports everything from private events to conferences, exhibitions, festivals, and public ticketed experiences.

Visu Network vs Wowsly

Visu Network focuses on audience engagement, gamification, and QR-powered activations.

Visu Network Advantages

Interactive experiences
Sponsor engagement
Gamification

Visu Network Limitations

Not a complete event platform
Limited registration and ticketing workflows

Wowsly Advantage

Wowsly manages the complete event lifecycle from registrations to post-event analytics.

Australian Alternatives Worth Considering

Humanitix

Popular among charities, community groups, and nonprofit organisations.

Best For

Fundraisers
Community events
Nonprofits

TryBooking

One of Australia's most established ticketing platforms.

Best For

Schools
Clubs
Community organisations
Local events

EventsAir

Australian-developed enterprise event management software.

Best For

Associations
Conferences
Government events
Enterprise organisations

Ticket Fairy

Known for combining event ticketing with marketing tools.

Best For

Music festivals
Entertainment events
Nightlife experiences

Cvent

Enterprise-grade platform used by multinational organisations.

Best For

Corporate conferences
Global meetings
Large-scale events

Whova

Highly regarded conference management platform.

Best For

Conferences
Trade shows
Expos
Networking events

Why Wowsly Is One of Australia's Most Promising Event Platforms for 2026

Many organisers still rely on multiple disconnected tools:

Spreadsheets
Email campaigns
WhatsApp groups
Separate registration systems
Manual attendee tracking

This creates inefficiencies and increases operational risk.

Wowsly brings event management into one platform.

QR Invitations & Digital Guest Management

Send branded invitations with QR codes and manage attendees from a central dashboard.

Benefits

Faster registrations
Improved attendee experience
Better event visibility

Offline QR Check-In

Venue connectivity should never impact guest entry.

Wowsly's offline-capable QR check-in helps organisers manage entry efficiently, even in challenging network conditions.

Event Websites Without Coding

Create branded event pages that include:

Registration forms
Speaker information
Event schedules
Venue details
Ticket purchasing

Integrated Marketing Support

Promoting an event is just as important as managing it.

Wowsly supports:

Social media campaigns
Event promotion
Paid advertising support
Audience growth initiatives

Analytics & Reporting

Track:

Registrations
Attendance
Campaign performance
Audience engagement
Event outcomes

from one dashboard.

Which Event Platform Should You Choose?

Choose Eventbrite If:

You need marketplace visibility and public event discovery.

Choose InEvent If:

You manage enterprise conferences and hybrid events.

Choose Magnetiq If:

You focus on luxury and VIP experiences.

Choose Visu Network If:

You need audience engagement and gamification.

Choose Humanitix or TryBooking If:

You want local Australian ticketing solutions.

Choose EventsAir, Cvent, or Whova If:

You manage large conferences and enterprise events.

Choose Wowsly If:

You want an all-in-one event platform that combines registrations, event websites, QR invitations, attendee management, event promotion, analytics, and check-in workflows.

There is no single platform that is perfect for every organiser.

Eventbrite remains strong for event discovery.

InEvent excels in enterprise and hybrid events.

EventsAir, Cvent, and Whova are excellent conference-focused solutions.

Humanitix and TryBooking serve the Australian market well.

However, organisers looking for a modern platform that simplifies registrations, attendee management, event websites, QR check-ins, analytics, and event promotion within a unified experience should consider Wowsly among the most promising event management platforms available in 2026.

Frequently Asked Questions

What is the best Eventbrite alternative in Australia?

Popular alternatives include Wowsly, Humanitix, TryBooking, EventsAir, Ticket Fairy, and Whova.

Which event management platform supports QR check-ins?

Most modern platforms support QR check-ins, including Eventbrite, Humanitix, EventsAir, Whova, and Wowsly.

Which platform is best for conferences?

EventsAir, InEvent, Whova, Cvent, and Wowsly are commonly considered for conferences and business events.

Can I create an event website without coding?

Yes. Most leading event platforms provide website builders and registration pages.

Which platform is best for festivals and concerts?

Ticket Fairy, Eventbrite, Humanitix, and Wowsly are frequently used for festivals and entertainment events.

Does Wowsly support attendee registrations?

Yes. Wowsly provides registration management, attendee tracking, and event management capabilities.

What should Australian event organisers look for in an event platform?

Look for ticketing, registrations, attendee management, analytics, event websites, QR check-ins, customer support, and pricing that aligns with your event goals.

Australia's Best Event Platforms 2026: Why Wowsly Wins